Let’s Do This, a new education campaign, asks King County residents to get involved in creating healthier communities Exciting changes are happening in King County to prevent tobacco- and obesity-related diseases, two leading causes of preventable death in King County.
Through a Communities Putting Prevention to Work (CPPW) grant, SvR is leading a team of consultants--Alta Planning and Design, CollinsWoerman and Urban Food Link--helping six King County cities consider ways to create healthier communities through improved food access, transportation and land use. The goal of these policy changes will be to make the healthy choice the easy choice. In this case, the healthy choice is known as HEAL: Healthy Eating and Active Living. These are policy-level interventions that will change communities, especially underserved neighborhoods by creating more healthy options and less unhealthy ones for hundreds of thousands of residents.
More than a third of the deaths in King County – about 4,000 each year — are a result of smoking, unhealthy eating and lack of physical activity. Persons in the most disadvantaged communities are three to four times more likely to be obese or smoke compared to the well-off neighborhoods.
To combat this trend, Public Health - Seattle & King County and more than 50 partners across the County are working to create sustainable community changes that increase access to physical activity and healthy food, decrease access to unhealthy food options, decrease tobacco use and limit exposure to secondhand smoke, particularly in areas where the need is greatest. The SvR team is working with the cities of Redmond, Snoqualmie, SeaTac, DesMoines, Burien and Federal Way to change zoning to allow more access to healthy food choices, to improve non-motorized transportation connections within and between these cities, to write Complete Streets ordinances and to better align land use code with public health goals.
Let’s Do This Campaign
Let’s Do This, the Public Health campaign that supports the on-going CPPW work, officially launches in early August. The campaign supports the ongoing Communities Putting Prevention to Work (CCPW) obesity and tobacco prevention efforts underway in King County.
As the Let’s Do This campaign explains, people can’t make healthy choices if they aren’t available. The campaign focuses on the relationship between neighborhood and health, notes inequities in our county and inspires residents to become involved. The campaign features Mia, an eleven-year-old King County resident who wants to be a healthy kid and notices aspects of her neighborhood that make it difficult to be healthy.
Let’s Do This materials include a 30-second cable television ad in English and Spanish, three on-line videos, online, radio and ethnic media advertising, posters, billboards and a website. For more information about the campaign, to download posters and to view additional videos about sugary drinks, safe walking routes to school, and healthy retail, visit www.letsdothiskingcounty.org.